When it comes to compliance, the importance of policy and training campaigns can’t be understated. These policies and procedures bring uniformity to corporate operations, nurturing the right employee behavior, and, in turn, reducing the risk of an unwanted event.
Compliance campaigns not only organize employees to behave in certain ways, but raise employees’ awareness of risk and how to act when faced with ethical dilemmas. Compliance campaigns also bolster the company’s speak-up environment as they signal the company’s commitment to ethical behavior and doing the right thing, even when no one is watching.
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Challenges Facing Compliance Teams
A call to action involves the employee in the compliance process, which is the whole goal: to have employees embrace and participate in ethics and compliance proactively, rather than wait for the compliance department to tell them what to do.
Some common campaigns organizations look to deploy on a yearly basis include:
- Training programs
- Conflict of interest disclosures
- Whistleblowing and hotline training
- Gifts disclosure training campaigns
- Communication and educational programs on regulatory requirements and compliance with anti-corruption, compliance, and security laws
- Policy attestations
However, it’s not always easy to roll out a compliance campaign. Some challenges compliance teams face include:
- Lack of engagement with the content, leading to low completion rates and low impact on behavior
- Little control over compliance communication and training, limiting the consistency of these initiatives within the overall program
- Lack of agility, which prevents compliance from quickly and easily turning around communications and training when the need arises
- Low visibility for business stakeholders and lack of real-time data and insights
A Compliance Program Designed with the Employee in Mind
When deploying compliance campaigns to the workforce, it is crucial to keep the employee and their experience at the forefront of the strategy. A positive employee experience not only fosters engagement but also drives better compliance outcomes and reduces organizational risk.
Compliance training and campaigns are often viewed as tedious or burdensome by employees. However, by focusing on the employee experience, organizations can transform these initiatives from mere check-the-box exercises into impactful, dynamic compliance journeys. This approach not only increases employee engagement but also helps create a culture of integrity and accountability within the workplace.
What Does an Employee Overview Do?
This type of overview gives employees a quick and easy way to engage with compliance campaigns such as training sessions, awareness campaigns, policy attestations, and general company communication and guidelines.
Why is this important? It can be difficult to engage employees in compliance campaigns when it’s hard for users to quickly get an overview of pending tasks. The more difficult it is for employees to easily locate outstanding compliance requirements, the harder it is to ensure that everyone is appropriately aware of and educated on ethics and compliance requirements.
Employee engagement, typically reflected in completion rates of employee training and policy attestation, are metrics that management and boards pay attention to, weigh in on, and take into account when assessing the company’s exposure to unethical practices.
How Does a Centralized Platform Help?
Centralized compliance platforms can significantly improve compliance adoption rates as they serve as a one-stop-shop for all compliance-related activities, providing employees with an intuitive interface that allows them to easily find and navigate their tasks. By consolidating various compliance processes into a single, user-friendly system, organizations can streamline their efforts and reduce the friction often associated with meeting regulatory requirements.
These platforms typically offer features such as self-service campaigns, modern user experiences, and in-app collaboration tools, enabling employees to engage with compliance initiatives more effectively. The intuitive design ensures that users can quickly access relevant information, complete required training, and submit necessary disclosures without the need for extensive guidance.
Furthermore, mobile-responsive applications and centralized policies and procedures make it convenient for employees to engage with compliance tasks on their own schedule, fostering a culture of accountability and reducing the risk of non-compliance. By providing a seamless, engaging experience, centralized compliance platforms not only improve adoption rates but also contribute to building a stronger ethical culture within the organization.
Creating a Positive Company Culture
Higher adoption of compliance processes can be directly connected to a more ethical, and risk-aware culture. While a compliance platform is not the primary driver of this, the right one can facilitate it. When compliance campaigns are centralized within your platform:
- Employees don’t need multiple training sessions on how to use different platforms to log concerns, submit declarations, sign policies, etc. It’s all one platform, with the same UI, same log-in, and familiar processes.
- Rolling out new compliance processes isn’t a daunting change management task, as the system is familiar and provides consistency.
- Everyone knows where to go for all compliance-related activities and initiatives.
Ultimately, the goal of an employee-centric compliance program is to foster a culture of integrity throughout the organization. When employees feel that compliance is an integral part of their workflow rather than an additional burden, they are more likely to internalize ethical behavior and make decisions aligned with the organization's values.
By prioritizing the employee experience within the design of your compliance programs and systems, organizations can not only improve compliance outcomes but also enhance overall employee satisfaction and engagement. This approach helps transform compliance from a burdensome task into an integral part of the organization's culture, ultimately leading to reduced risk, improved business performance, and a more ethical workplace environment.
Learn More About GAN Integrity’s Campaign Overview Functionality
The campaign overview is a first step toward enhancing the employee experience when it comes to completing compliance campaigns. The overview gives employees an easy way to quickly spot which policy and training-related tasks are outstanding.
Explore our Integrity Campaign Manager today
Miriam Konradsen Ayed is the VP of Product Marketing at GAN Integrity. With a track record of building and executing GTM strategies and growing pipeline for SaaS products, she brings products to life through value-driven positioning and messaging.